The Arkansas Hospitality Association (AHA) serves as the umbrella organization for the Arkansas Restaurant Association, Arkansas Lodging Association, and Arkansas Travel Council. Together, we represent the full spectrum of Arkansas’s hospitality and tourism industry.

AHA advocates on behalf of our members at the state and federal levels, working to protect and advance the interests of restaurants, hotels, and travel-related businesses. In addition to lobbying efforts, we promote and support the industry through marketing initiatives, events, and partnerships that strengthen Arkansas hospitality as a whole.

We are committed to education and workforce development, offering training opportunities, industry resources, scholarships, and access to the most up-to-date trends, data, and research impacting hospitality and tourism. Through these efforts, AHA works to support our members’ success today while helping prepare the industry for the future.

Join the Arkansas Hospitality Association and become part of a unified voice working to strengthen, protect, and advance Arkansas’s hospitality and tourism industry.

Our Mission
Empower the Arkansas hospitality industry through education, success-driven programs, and targeted advocacy to elevate the state’s global tourism presence.
Our Guiding Principles
Member
Focused
The success of our members drives everything we do, ensuring their needs guide our decisions.
Organizational Excellence
We are committed to being the best, with a focus on delivering excellence in every aspect of our work.
Partnerships and Collaboration
We collaborate with stakeholders across the industry to strengthen Arkansas' hospitality community.
Leadership in Hospitality and Tourism
As leaders, we set the standards and lead the way for others in the hospitality and tourism sectors.
Our Strategic Goals
Arkansas Tourism & Hospitality Education Foundation (ATHEF)
ATHEF is an independent 501(c)(3) foundation that has awarded over $900,000 in scholarships to students in Arkansas pursuing careers in hospitality and tourism, supporting education and workforce development.